Saudi Arabia’s Public Investment Fund is pulling its funding from LIV Golf at the end of the 2026 season. In a high-stakes gamble that fractured the world of professional sports, the league aimed to challenge the PGA Tour’s dominance, bringing in top players like Jon Rahm, Brooks Koepka and Bryson DeChambeau. But how did this massive investment lead to failure? WSJ explores what went wrong and what the future holds for the star athletes who now face steep challenges to return to the PGA Tour.
Chapters:
0:00 LIV Golf’s collapse
0:56 The rise
2:47 The downfall
3:32 A reckoning for athletes
4:40 What’s next?
What Went Wrong
What Went Wrong explores the challenging conditions and decisions that led to a company’s downturn.
#Golf #SaudiArabia #WSJ
Correction: We previously used the PGA of America logo instead of the PGA Tour logo. This video has been updated.
Liv gold drew larger crowds and was more exciting to watch than PGA golf to be honest. It will be a potty to see it fail.
*pretends to be shocked when LIV doesn’t work out*
Wow WSJ, this was about as deep as a puddle in a drought.
Pretty obvious………PGA was not broken. Business model by saleman Greg Norman was always never going to work. Saying that a 5th Major would not be a bad idea.